Napoli 081

We all like to think we can ‘do marketing’.It’s a creative and intellectual challenge we hope we can rise to.However, it’s only when our grand notions are required to be fleshed out into a concrete plan of action that our lack of real understanding becomes glaring.When, for example, our ex-salesman’s effort to talk the marketing lingo seems gauche not to say hilarious, or when tumbleweed blows through the meeting at our ham-fisted way with marketing terminology.Ultimately we’re likely to appreciate the value of really understanding marketing and that our knowledge is at best half-baked;that our hot-shot ideas really need to be backed by data, strategy and best practice. We may be inclined at this point to give up: to scratch our heads and decide to let others do the talking.Far more constructive however is to take positive action, and sign up to one of the online marketing management courses such as the internationally-recognised Edexcel BTEC Level 5 Diploma in Marketing Management. Heather Green says that completing the course at the Brighton School of Business and Management gave her both confidence and recognition.’I loved my new job in marketing but at times I felt out of my depth.’The diploma provided her with a theoretical and practical insight into every side of marketing, from the gathering and analysis of research, through planning campaigns, advertising, promotions as well as overall management strategy.’I'm more confident in suggesting ideas and I now know that I have the skills to carry them out.’ The key advantage with online marketing courses is the flexibility they offer, since you can study in your own time, whenever and wherever you may be.The Edexcel Level 5 Diploma is taken in modules in a VLE (Virtual Learning Environment) where tutors give constant support and guidance to learners.It is then possible to obtain credits to move smoothly on to higher qualifications such as the HND or HND Foundation Degree in Business and Marketing. An online marketing Diploma is not only a way to get to grips with the whole world of marketing – it’s a way of marketing yourself.